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By 2050 there could be more plastic than fish in the sea. One-tenth part sooner or later ends up in the oceans.
Coca-Cola wants to do something about it, but is that true? In January 2018, Coca-Cola announced its ambitious goal: By 2030, the brand, which sells 120 billion plastic bottles each year, boldly promises “A World Without Waste”.
Filmmaker Sandrine Rigaud searched for the truth behind this noble intention. In Tanzania, far from the company's headquarters in the United States, a different image is perceived. Here the buses are red and white, you walk along red and white walls, and in the playgrounds children play with red and white gadgets. The logo is omnipresent.
Much more disturbing, however, is the evidence that history repeats itself. Like 50 years ago in the United States, since 2013 Coca-Cola has replaced glass bottles with plastic ones here. With the region lacking effective recycling systems, huge mountains of plastic pile up in illegal dumps.
From there they are collected in an orderly manner and shipped to China, where they will be ground up for new use. However, Chinese trading partners regularly lower the price of packaging. Asked about the African dilemma, Michael Goltzman, vice president of the Coca-Cola consortium, responds that the problem is not the plastic bottle, but the lack of infrastructure in Tanzania, which does not allow an effective recycling system.