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To achieve its goals, Pepsi, which also owns brands such as Gatorade, Kas and Lays, promises that in its most famous soft drinks it will introduce more low and zero sugar beverages in the coming years and explains that the change was driven by needs. expressed by its consumers and by the new dietary guidelines of the World Health Organization.
Coca Cola says that since 2000 the sugar content of its soft drinks has decreased gradually, but constantly, achieving a 36% drop and that they will continue on the same path, reducing between 2 and 2.5% annually.
Many customers have decreased their consumption of high-calorie beverages from both companies due to concerns about their sugar content. But at the same time, diet drinks have also been falling out of favor, as consumers worry about the chemicals that soft drinks may contain.
For many years now, both Pepsi and Coca-Cola have been trying to adapt to changes in consumer tastes and needs and that has caused more than one controversy in this regard.
The last one involved Pepsi, when it announced the cessation of the use of the artificial sweetener aspartame because several scientific studies linked it to health problems such as obesity and diabetes.
But PepsiCo reintroduced aspartame in some products in September of last year, hiding the fact that consumers wanted more options and dismissing its claims about the risks it could pose to health.
Coca Cola did not even bother to enter the debate, since it has used aspartame for a long time, in addition to another variety of artificial sweeteners and as always (and like Pepsi) they ensure that their priority is the health of their consumers.
Much noise, little health
Along with its commitment to cutting calories in its sugary drinks over the next decade, Pepsi also included a reduction in saturated fat and sodium levels in most of its products.
Pepsi's Frito-Lays division, which includes Fritos of the same name and Lays brand chips, also sells Doritos and Cheetos, which are products high in salt, sodium, and saturated fat (all harmful to human health) .
The company's commitment is to continue improving its food and beverage options to meet the changing needs of consumers by reducing added sugars, saturated fat and sodium levels in its product portfolio, according to the Pepsi statement.
PepsiCo's plan to make its products healthier is in addition to the new sustainability objectives that the company officially has and which, as explained, are aimed at reducing its greenhouse gas emissions (by 20% by 2030) and improve efficiency in the use of water.
Neither healthy nor necessary
It is said that people are beginning to lose their sweet tooth, but to what extent is this a reality or an induction effect, given the alarming numbers of obesity, diabetes and cardiovascular problems that the world suffers from today?
If there is something that is very real, it is that before, labels with specific data regarding calories and contents were not required, people in general did not worry about knowing what exactly they were eating and the current mass media did not exist.
This last point is essential, since nowadays anyone who wants to be informed has all the data they want at the click of a button. But that is a double-edged sword, because it is also led to believe at face value the information that is convenient for companies through not only advertising, but also through Social Networks, websites, blogs, etc.
Even if they have more or less sugar, cola drinks are nothing more than chemical concoctions that do not provide nutrients to the body, except a good amount of contaminated water, with elements that not only do not add, but also detract from our health.
And this does not end with taxes or with promises of improvement, reductions in sugar, salt, fat, sodium or sustainable productions for the Environment, but with a change of attitude in people; If it is not necessary and above all it is harmful, why consume it? One of the many paradoxes of human beings.