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This new economic trend is based primarily on individual reputation, community and sustainability in contrast to the traditional model of credit, advertising and individual ownership. Generally, this culture is based on product systems, new redistribution markets, and a collaborative lifestyle.
In this case, we mean when we use a product that we do not own. The best examples of these are those systems that have become popular such as carsharing or personal car rental by the hour, including carpooling or co-ownership of cars.
At this point we speak particularly of the market for buying and selling or exchanging used products. Currently there are a good number of online services that promote these practices.
This lifestyle corresponds to people who are adapted to share experiences and projects. Some examples of this trend are those groups of travelers that have become popular, crowdfunding, coworking and others.
Of these cases mentioned, one that has gained great strength thanks to digital platforms is particularly Crowdfuning, which came to replace banks and financial institutions as the only financing alternative to start a business or personal project.
Today, crowdfunding has opened the door to hundreds of entrepreneurs and people with specific problems who have received help from large collective groups.
Some examples of crowdfunding platforms are:
Advantages of collaborative consumption
First of all we can talk about the most obvious advantage, savings, since if several parties are involved in the purchase process and ownership of an item or service is shared, better net prices can be obtained.
Most of these collaborative consumption systems are not for profit, so their main objective is to unite and connect people with a similar social profile and who can share interests and pleasant experiences.
It is a system that rewards trust and reputation, managing to form communities of responsible people and isolating those who seek only their own benefit.
These collaborative systems are highly ecological, significantly reducing the amount of resources needed to meet people's needs.
In conclusion, we can assert that collaborative consumption models will continue to grow in popularity and efficiency, helping economic sustainability and reducing social impact on the environment.